BENVOLIO CHOOSES FREEDA FOR HIS NEW CAMPAIGN
Benvolio chooses Freeda for the communication on the Genz and Millenials target of the new strategic plan which sees the new Total Body Food product line as the protagonist. The campaign will have a clear focus on Benvolio 1938 Organic Coconut Oil .
A strategy that starts from the Social Media channels of Freeda che for us it is the ideal partner to understand, connect and talk to millennial women & gen z: generations that have a different relationship with brands e they want brands that represent them and with whom they want a direct and transparent relationship.
A NEW WAY OF TELLING
Telling the values associated with the Benvolio world through an editorial approach on the one hand and a commercial one on the other, to build an authentic and relevant conversation with the Brand’s digital community .
Feeling good is a very broad concept, which cannot include only a part of us: from what we eat to what happens to us every day, everything influences our state of mind and health . This is why it is important to take care of our all-round happiness , choosing allies that reflect our values and the environment that surrounds us, from the table to skincare.
It is on this common ground that Freeda and Benvolio meet to build a content strategy that conveys important values such as:
- Empowerment
- Self Care
- Personal Style
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